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Buying WitFoo

How to buy WitFoo

WitFoo sells only through the channel: resellers, distributors and managed security providers, and the AWS, Azure and Google Cloud marketplaces, which are channel partners too. Every legitimate order goes through one of them. This page exists so you can check.

Our co-Founder wrote about why it needs to exist, from the other side of the problem, in Hard-Earned Trust, Automated Away.

Every legitimate way to buy

There are four, and that is the whole list.

  1. Through a channel partner

    A distributor, integrator or managed security provider. They carry the margin, the deployment work and your first line of support. The seven transacting today are listed below, and our partners page has more on each.

  2. US federal, through the GSA schedule

    WitFoo SKUs are carried on TD SYNNEX's GSA Multiple Award Schedule, number 47QTCA19D00MM. WitFoo holds no schedule of its own — if a seller tells you otherwise, that is worth pausing on.

  3. Start with the trial, which costs nothing

    A fully featured 15-day appliance with no data caps, published openly with no form and no sales call. Nobody needs to sell you a trial, and nobody should be charging you for one.

  4. Order through your cloud's marketplace

    The WitFoo Appliance is listed on Amazon Web Services, Microsoft Azure and Google Cloud marketplaces, and launches into your own cloud account, where it runs under your control. The marketplaces are WitFoo channel partners, so a marketplace order needs no reseller in between, and if a partner is already working with you, ordering this way does not cut them out.

Partners transacting today

WitFoo channel partners currently transacting
PartnerRoleRegion
World Wide TechnologyGlobal systems integratorGlobal
Accenture Federal ServicesFederal prime contractorUnited States — federal
TD SYNNEXDistributorUnited States
Tech Data AustralasiaDistributorAustralia and New Zealand
KordiaManaged security providerNew Zealand and the Pacific
ArdalystFederal and defense integratorUnited States
SSS CybersecuritySecurity specialistNew Zealand
Amazon Web ServicesCloud marketplaceGlobal
Microsoft AzureCloud marketplaceGlobal
Google CloudCloud marketplaceGlobal

Agreed, but not yet transacting

These are real relationships at an earlier stage. We list them with their status attached because this page is for checking whether a seller is genuine, and a signed agreement is not the same as a route you can buy through today.

  • Carson & SAINT — OEM agreement signed; commercial activity pending
  • IBM — Partnership agreement signed
  • Cisco — In negotiation

How to tell a genuine quote

Our prices and products are published, which makes a fake comparatively easy to spot. Five things to look at.

The seller is one of the channel partners named on this page
Or they can tell you which of them they buy through. WitFoo sells only through the channel, and the AWS, Azure and Google Cloud marketplaces are part of it, so every legitimate quote traces back to one of these organizations. A seller who cannot name their route to us does not have one.
The price structure matches what we publish
Flat annual fee per appliance, no data meters. Volume discounts apply per product line; government, nonprofit and education receive 15%, which stacks with volume on the order total. Every list price is on our pricing page. A quote priced per gigabyte, per event or per user is not a WitFoo quote.
The products are the ones that exist
Conductor, Reporter and Analytics, plus a Console that is free with every deployment. Reporter and Analytics each include a Conductor. If a quote lists a WitFoo product not on our pricing page, it is not ours.
The trial came from us
The 15-day trial appliance is published openly, with no form and no sales call, and it is fully featured with no data caps. Nobody needs to sell you a trial.
If anything looks wrong, ask us directly
Send us the quote, the seller, or the site. We will tell you whether it is genuine. We would much rather answer that question than have you find out later.

What we do not do

Stated plainly, because knowing what does not exist is half of knowing what is real.

  • We do not sell outside the channel. Every order goes through a channel partner, and the AWS, Azure and Google Cloud marketplaces are channel partners too.

  • We do not offer WitFoo as a hosted service. It runs on infrastructure you control. If you want someone else to operate it, that is what our managed security provider partners do.

  • We do not meter your data. If a quote prices WitFoo per gigabyte, per event or per user, it did not come from us.

  • We do not charge for trials, and we do not gate them behind a form.

Questions people actually ask

How do I buy WitFoo?

Through a WitFoo channel partner. WitFoo is channel-first and channel-only. The seven resellers, distributors and managed security providers transacting today are World Wide Technology, Accenture Federal Services, TD SYNNEX, Tech Data Australasia, Kordia, Ardalyst and SSS Cybersecurity, and the AWS, Azure and Google Cloud marketplaces are channel partners too. US federal buyers can procure through TD SYNNEX’s GSA Multiple Award Schedule, which carries the WitFoo SKUs.

Can I buy WitFoo directly from WitFoo?

No. Every order goes through the channel: a reseller, distributor or managed security provider, or one of the AWS, Azure and Google Cloud marketplaces, which are channel partners too. That is a deliberate commercial model rather than a restriction. Partners carry the margin, the deployment work and the first line of support, and a marketplace order needs no reseller in between. If a partner is already working with you, ordering through a marketplace does not cut them out.

Does WitFoo hold a GSA schedule?

No. The GSA Multiple Award Schedule carrying the WitFoo SKUs is TD SYNNEX’s, number 47QTCA19D00MM. We hold no schedule of our own, and any seller claiming a WitFoo-held GSA schedule is describing something that does not exist.

Is WitFoo on AWS Marketplace, Azure Marketplace or Google Cloud Marketplace?

Yes, all three, and each is a WitFoo channel partner. The WitFoo Appliance is listed on AWS Marketplace, Azure Marketplace and Google Cloud Marketplace and launches into your own cloud account, where it runs under your control. A marketplace order needs no reseller in between, and if you already work with a WitFoo partner, ordering this way does not cut them out. You can also start with the 15-day trial license the appliance can generate during setup. If you find a WitFoo listing somewhere else, ask us before you deploy it.

Is WitFoo available as SaaS?

No. WitFoo runs on infrastructure you control — a cloud tenancy, a data center, an office with no data center, or a fully air-gapped network. There is no WitFoo-hosted service to subscribe to. If your infrastructure is in AWS, Azure or Google Cloud, the appliance deploys from each of their marketplaces into your own account. If you want someone else to run it, that is what our managed security provider partners do.

How do I try WitFoo before buying?

Deploy the 15-day trial appliance. It is fully featured with no data caps for the trial period, there is no form in front of it, and you do not need to talk to anyone first. Pricing is published too, so you can size a purchase before you speak to a partner.

How can I tell whether a WitFoo quote or reseller is genuine?

Check three things. The seller should be one of the partners named on this page, or able to tell you which of them they buy through. The pricing should be a flat annual fee per appliance with no data meters, matching our published list. And the products should be the ones we actually sell. If any of those does not line up, send us the quote and we will tell you. We would rather check than have you find out afterwards.

Not sure? Ask before you sign.

Send us the quote or the seller and we will tell you whether it is genuine. It takes us a minute and it can save you a great deal more than that.